The Youtube Formula --FOREWORD BY MR BEAST

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  FOREWORD Everyone should have a YouTube channel. Literally everyone, but especially brands. When I see brands that don’t have a presence on YouTube, I think they’re insane. It’s unfathomable that anyone isn’t capitalizing on the opportunity there. It’s the most coveted job in America, and with good reason. It is quite literally a gold mine. 每个人都应该有一个YouTube频道。每个人，尤其是品牌。当我看到那些在YouTube上没有建立起影响力的品牌时，我觉得他们疯了。令人费解的是，还会有人不好好利用youtube提供的机会。这是美国最令人垂涎的工作，并且充分的理由支撑。这简直就是一座金矿。 When I was a kid, I watched YouTube all the time. It was always my dream job. I didn’t want to be an astronaut or a doctor—I couldn’t envision a world where I wasn’t a YouTuber. I started my channel in 2012 and only got 40 subscribers my first year. Now I have one of the fastest growing channels in the world. I gained more than 15 million subscribers in 2019 alone with just over 4 billion video views. And it’s still growing every day. 当我还是个孩子的时候，我一直在看YouTube。这一直是我梦寐以求的工作。我不想成为一名宇航员或医生——我无法想象我的世界中没有YouTuber。我在2012年创办了我
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There are two main strategies to improve the quality of life

There are two main strategies to improve the quality of life 

Blindly pursuing wealth, status and power may not make people happier. Only by creating fun from daily life experiences can we truly improve the quality of life.

There are two main strategies to improve the quality of life: one is to make the external conditions meet our goals; The second is to change how we experience external conditions so that it fits our goals.

For example, a sense of security is a significant factor in happiness. Buying a gun, installing a set of solid locks, moving to a better security area, putting pressure on the city government to strengthen the police force, or advocating that the community pay attention to crime are all ways to enhance a sense of security. The purpose of these different responses is to make the environment more compatible with our goals. Another way to give yourself more security is to adjust the definition of security. If we do not expect an absolute sense of security and admit that danger is inevitable, we can still live happily in an unpredictable world, and the threat of insecurity to happiness will be much smaller. However, neither strategy can be used alone. Changing external conditions may be effective at first, but if one can't control one's consciousness, the fears and desires of the past will soon resurface and awaken old anxieties. Even if one buys an island in the Caribbean and is full of armed bodyguards and police dogs, he can't create a sense of inner security.

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