The Youtube Formula --FOREWORD BY MR BEAST

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  FOREWORD Everyone should have a YouTube channel. Literally everyone, but especially brands. When I see brands that don’t have a presence on YouTube, I think they’re insane. It’s unfathomable that anyone isn’t capitalizing on the opportunity there. It’s the most coveted job in America, and with good reason. It is quite literally a gold mine. 每个人都应该有一个YouTube频道。每个人，尤其是品牌。当我看到那些在YouTube上没有建立起影响力的品牌时，我觉得他们疯了。令人费解的是，还会有人不好好利用youtube提供的机会。这是美国最令人垂涎的工作，并且充分的理由支撑。这简直就是一座金矿。 When I was a kid, I watched YouTube all the time. It was always my dream job. I didn’t want to be an astronaut or a doctor—I couldn’t envision a world where I wasn’t a YouTuber. I started my channel in 2012 and only got 40 subscribers my first year. Now I have one of the fastest growing channels in the world. I gained more than 15 million subscribers in 2019 alone with just over 4 billion video views. And it’s still growing every day. 当我还是个孩子的时候，我一直在看YouTube。这一直是我梦寐以求的工作。我不想成为一名宇航员或医生——我无法想象我的世界中没有YouTuber。我在2012年创办了我
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Mass media are not designed to make people happier and more powerful

Mass media are not designed to make people happier and more powerful 

Unless one can control his work and leisure, he is bound to feel disappointed. Most work and leisure activities, especially the passive acceptance of the mass media, are not designed to make people happier and more powerful. They are just tools for some people to make money. On the one hand, if we allow them to succeed, they will suck up the essence of our lives and leave only a pair of empty shells. On the other hand, work and leisure, just like life, can play a role according to our needs. People who learn to find fun in their work and don't waste their leisure will find life more valuable. Brightbill wrote: "the future belongs not only to the educated but also to those who know how to make good use of their leisure."

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