The Youtube Formula --FOREWORD BY MR BEAST

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  FOREWORD Everyone should have a YouTube channel. Literally everyone, but especially brands. When I see brands that don’t have a presence on YouTube, I think they’re insane. It’s unfathomable that anyone isn’t capitalizing on the opportunity there. It’s the most coveted job in America, and with good reason. It is quite literally a gold mine. 每个人都应该有一个YouTube频道。每个人，尤其是品牌。当我看到那些在YouTube上没有建立起影响力的品牌时，我觉得他们疯了。令人费解的是，还会有人不好好利用youtube提供的机会。这是美国最令人垂涎的工作，并且充分的理由支撑。这简直就是一座金矿。 When I was a kid, I watched YouTube all the time. It was always my dream job. I didn’t want to be an astronaut or a doctor—I couldn’t envision a world where I wasn’t a YouTuber. I started my channel in 2012 and only got 40 subscribers my first year. Now I have one of the fastest growing channels in the world. I gained more than 15 million subscribers in 2019 alone with just over 4 billion video views. And it’s still growing every day. 当我还是个孩子的时候，我一直在看YouTube。这一直是我梦寐以求的工作。我不想成为一名宇航员或医生——我无法想象我的世界中没有YouTuber。我在2012年创办了我
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The purpose of a finite game is to win, and the purpose of an infinite game is to continue

 The purpose of a finite game is to win, and the purpose of an infinite game is to continue



Some people regard marriage as a finite game: in case of contradiction, they must compete with each other, right or wrong, or even divorce. Because at this time, the two people just want to defeat each other, marriage becomes limited.

But if marriage is regarded as an infinite game, its purpose is to continue. What both sides should do is how to make this relationship continue better and finally get happiness.

Finite games are played within the boundary, while infinite games are played with the boundary, exploring and changing the boundary itself.

The purpose of a finite game is to win, and the purpose of an infinite game is to continue.

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