The Youtube Formula --FOREWORD BY MR BEAST

  FOREWORD Everyone should have a YouTube channel. Literally everyone, but especially brands. When I see brands that don’t have a presence on YouTube, I think they’re insane. It’s unfathomable that anyone isn’t capitalizing on the opportunity there. It’s the most coveted job in America, and with good reason. It is quite literally a gold mine. 每个人都应该有一个YouTube频道。每个人,尤其是品牌。当我看到那些在YouTube上没有建立起影响力的品牌时,我觉得他们疯了。令人费解的是,还会有人不好好利用youtube提供的机会。这是美国最令人垂涎的工作,并且充分的理由支撑。这简直就是一座金矿。 When I was a kid, I watched YouTube all the time. It was always my dream job. I didn’t want to be an astronaut or a doctor—I couldn’t envision a world where I wasn’t a YouTuber. I started my channel in 2012 and only got 40 subscribers my first year. Now I have one of the fastest growing channels in the world. I gained more than 15 million subscribers in 2019 alone with just over 4 billion video views. And it’s still growing every day. 当我还是个孩子的时候,我一直在看YouTube。这一直是我梦寐以求的工作。我不想成为一名宇航员或医生——我无法想象我的世界中没有YouTuber。我在2012年创办了我

Life is short, and the things that can be accomplished are limited

Life is short, and the things that can be accomplished are limited 

We all like Santa Claus when we were young because Santa Claus will meet our wishes, or at least pretend to promise to fulfill our wishes.

However, even if we like Santa Claus so much, no one wants to become Santa Claus himself. Among all kinds of immortals, maybe some people want to be the Jade Emperor, some want to be the monkey king, and others want to be the pig Bajie, but few want to be Santa Claus. Because every year we have to meet everyone's wishes on time, hang up socks, and want to ask you for something, but no one cares what Santa Claus wants at all. If he is so busy in the distant snow country that he has a stroke, will half a child know and rush all the way to save him? What is there to yearn for in this kind of work strangled by others' wishes all day and strives to make everyone happy?

Life is short, and the things that can be accomplished are limited. Your parent's expectations of you and your own wishes cannot be fulfilled. You must allocate your mental energy according to your priorities.


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