The Youtube Formula --FOREWORD BY MR BEAST

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  FOREWORD Everyone should have a YouTube channel. Literally everyone, but especially brands. When I see brands that don’t have a presence on YouTube, I think they’re insane. It’s unfathomable that anyone isn’t capitalizing on the opportunity there. It’s the most coveted job in America, and with good reason. It is quite literally a gold mine. 每个人都应该有一个YouTube频道。每个人，尤其是品牌。当我看到那些在YouTube上没有建立起影响力的品牌时，我觉得他们疯了。令人费解的是，还会有人不好好利用youtube提供的机会。这是美国最令人垂涎的工作，并且充分的理由支撑。这简直就是一座金矿。 When I was a kid, I watched YouTube all the time. It was always my dream job. I didn’t want to be an astronaut or a doctor—I couldn’t envision a world where I wasn’t a YouTuber. I started my channel in 2012 and only got 40 subscribers my first year. Now I have one of the fastest growing channels in the world. I gained more than 15 million subscribers in 2019 alone with just over 4 billion video views. And it’s still growing every day. 当我还是个孩子的时候，我一直在看YouTube。这一直是我梦寐以求的工作。我不想成为一名宇航员或医生——我无法想象我的世界中没有YouTuber。我在2012年创办了我
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Is this an entrepreneur or a businessman?

 Is this an entrepreneur or a businessman? 


When the leadership of an enterprise just stays at the level of "pursuing profits", you can hardly expect it to do some strategic measures that are beneficial in the long term but stressful in the short term. Such consequences are at the cost of the gradual loss of competitiveness under the cover of good-looking short-term statements.

When observing an enterprise, I often weigh my mind: is this an entrepreneur or a businessman? The latter completely takes economic interests as the highest pursuit, so you can do whatever you want; The former takes "industrial ambition" as the supreme goal, pursues his inner ideal, and keeps improving for ten years. When enterprise leaders have generally entered the stage that wealth is only a number after listing, when wealth can no longer become the driving force of their struggle, in addition to dreams, why can we expect them to fight? Therefore, the most basic foundation for the long-term development of an enterprise is its enduring loneliness and tenacious entrepreneurial spirit, as well as its industrial ambition of not being interested in quick money.

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