The Youtube Formula --FOREWORD BY MR BEAST

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  FOREWORD Everyone should have a YouTube channel. Literally everyone, but especially brands. When I see brands that don’t have a presence on YouTube, I think they’re insane. It’s unfathomable that anyone isn’t capitalizing on the opportunity there. It’s the most coveted job in America, and with good reason. It is quite literally a gold mine. 每个人都应该有一个YouTube频道。每个人，尤其是品牌。当我看到那些在YouTube上没有建立起影响力的品牌时，我觉得他们疯了。令人费解的是，还会有人不好好利用youtube提供的机会。这是美国最令人垂涎的工作，并且充分的理由支撑。这简直就是一座金矿。 When I was a kid, I watched YouTube all the time. It was always my dream job. I didn’t want to be an astronaut or a doctor—I couldn’t envision a world where I wasn’t a YouTuber. I started my channel in 2012 and only got 40 subscribers my first year. Now I have one of the fastest growing channels in the world. I gained more than 15 million subscribers in 2019 alone with just over 4 billion video views. And it’s still growing every day. 当我还是个孩子的时候，我一直在看YouTube。这一直是我梦寐以求的工作。我不想成为一名宇航员或医生——我无法想象我的世界中没有YouTuber。我在2012年创办了我
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why is the long-term success of the investment very difficult ?

why is the long-term success of the investment very difficult?

There are three main participants in the investment: the market, the company, and ourselves. Here we know and can grasp only ourselves. The market is complex and changeable, but it is precisely because it gathers the public and eliminates the personalized factors, so the universal sense of human nature is the most reliable here, but this kind of performance only has the significance of judgment in extreme situations. The company is in the middle of the two. Its business status is highly analyzable, with great richness of business forms and uncertainty of future development. Investment is to identify the specific state of limited companies, analyze the safety margin of pricing given by the market, and try to keep their own calm and rational to make decisions.

This decision-making process is mixed with facts, speculation, rumors, reasoning, and other materials. We should not only approach the truth but also evaluate the relationship between the price and the truth. In addition, with the interference of negative emotions such as impetuosity, desire, fear, greed, and so on, the long-term success of the investment is very difficult.

Among the successful investors I have met, objectivity and rationality are the most common. As for the ability of logical thinking, the investment system and analysis methodology are very different. I mean, first, I don't think I have outstanding performance in logic and analysis. Second, I think that compared with the combination of infinite variables and extremely complex and rich business forms, personal thinking ability is difficult to cover and cope with. Excellent investors are not proud of their own abilities but first recognize their own limitations. Pride will make people difficult to be objective, and conceit will be far away from reason. As Munger said: I most want to know where I will die, so I will never go there.

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