The Youtube Formula --FOREWORD BY MR BEAST

  FOREWORD Everyone should have a YouTube channel. Literally everyone, but especially brands. When I see brands that don’t have a presence on YouTube, I think they’re insane. It’s unfathomable that anyone isn’t capitalizing on the opportunity there. It’s the most coveted job in America, and with good reason. It is quite literally a gold mine. 每个人都应该有一个YouTube频道。每个人,尤其是品牌。当我看到那些在YouTube上没有建立起影响力的品牌时,我觉得他们疯了。令人费解的是,还会有人不好好利用youtube提供的机会。这是美国最令人垂涎的工作,并且充分的理由支撑。这简直就是一座金矿。 When I was a kid, I watched YouTube all the time. It was always my dream job. I didn’t want to be an astronaut or a doctor—I couldn’t envision a world where I wasn’t a YouTuber. I started my channel in 2012 and only got 40 subscribers my first year. Now I have one of the fastest growing channels in the world. I gained more than 15 million subscribers in 2019 alone with just over 4 billion video views. And it’s still growing every day. 当我还是个孩子的时候,我一直在看YouTube。这一直是我梦寐以求的工作。我不想成为一名宇航员或医生——我无法想象我的世界中没有YouTuber。我在2012年创办了我

Until your ability makes you confident that you will win, you will not pay attention to psychological problems

Until your ability makes you confident that you will win, you will not pay attention to psychological problems 

Most people will think that this is some kind of psychological problem, such as pressure resistance, anxiety, worrying about gains and losses, weak self-control, etc., so people often seek psychological help: can you give me some secrets or good ways to make my mind strong? No longer suffering from the market?

However, this is not the essence of the problem. As early as five years ago, I said that the so-called difficulty of the integration of knowledge and action, the difficulty of "action" is only an appearance, fundamentally speaking, the "knowledge" is far from being in place. As an example, imagine that you have never received parachute jumping training. Now you are allowed to jump from a high altitude. Do you think there is any secret to relaxing? The answer is: No. Because you know it's not a psychological problem, it's a technical problem. On the contrary, if you have had half a year's skydiving training and obtained an excellent qualification certificate, would it be better for you to jump again? After you jump hundreds of times, will you still be nervous?

Investment is the same. Don't talk about the proverbs of the masters. First, see how the masters do it? Buffett is an Ivy League talented student and has been learning from Graham for many years. After these foundations, he can say "investment is very simple" and add "but not easy". With the qualifications of the vast majority of us, we can lay a good foundation by studying for three years, and then we can accumulate, reflect and summarize materials in the market for three years before we are qualified to talk about the "psychological" level - at this time, it is only equivalent to that you have obtained the training certificate for skydiving.

You asked me about my psychological construction, and I told you: I read dozens of books, wrote hundreds of thousands of words of thinking summary on the Internet, wrote at least five notebooks, and stayed in the market for five or six years before achieving the basic unity of knowledge and practice. But even now, I will still be disturbed by negative emotions. So I will deliberately stay away from the market, just like some investment masters who choose to move away from Wall Street and live in a quiet city. This is also an objective emotional firewall. Besides, there is not much that can be done. Philosophy and master's quotations are of some help, but they are all very secondary. It is difficult for people to deceive themselves. It is difficult to pretend to be confident when they know that they are not competent enough. If they insist on pretending, they can only be hurt.

Fear, greed, impetuosity, worrying about gain and loss, and dreaming of becoming rich are the most normal reactions of normal people in the stock market. However, it should be noted that if you come here to obtain excess returns, you must make yourself an "abnormal person". There is only one way: learn, learn again, and improve your comprehensive investment ability. Until your ability makes you confident that you will win, you will not pay attention to psychological problems. 

Until that day comes, one can only grind one's teeth to endure and accelerate one's ascension. Indeed, it is difficult and painful, but this is the barrier to excess returns and even wealth freedom. Facing difficulties, we should rise to them and overcome them. Or we should not struggle to choose an ordinary life. The choice is in our own hands


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