The Youtube Formula --FOREWORD BY MR BEAST

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  FOREWORD Everyone should have a YouTube channel. Literally everyone, but especially brands. When I see brands that don’t have a presence on YouTube, I think they’re insane. It’s unfathomable that anyone isn’t capitalizing on the opportunity there. It’s the most coveted job in America, and with good reason. It is quite literally a gold mine. 每个人都应该有一个YouTube频道。每个人,尤其是品牌。当我看到那些在YouTube上没有建立起影响力的品牌时,我觉得他们疯了。令人费解的是,还会有人不好好利用youtube提供的机会。这是美国最令人垂涎的工作,并且充分的理由支撑。这简直就是一座金矿。 When I was a kid, I watched YouTube all the time. It was always my dream job. I didn’t want to be an astronaut or a doctor—I couldn’t envision a world where I wasn’t a YouTuber. I started my channel in 2012 and only got 40 subscribers my first year. Now I have one of the fastest growing channels in the world. I gained more than 15 million subscribers in 2019 alone with just over 4 billion video views. And it’s still growing every day. 当我还是个孩子的时候,我一直在看YouTube。这一直是我梦寐以求的工作。我不想成为一名宇航员或医生——我无法想象我的世界中没有YouTuber。我在2012年创办了我

Investment is that it is not a "race to the top" game,compound interest is the decisive factor

Investment is that it is not a "race to the top" game, compound interest is the decisive factor 



Everyone who comes to the stock market wants to be a winner. But how? I think we need to understand how to be a "winner" first? The important feature of investment is that it is not a "race to the top" game. It is a long-distance race that can last for at least 20 or 30 years. The importance of phased "first and leading" in the whole investment career is actually very low. I once said that the "high yield" and "sustainability" and "low risk" of investment are an "Impossible Triangle" - the three are contradictory in nature. From the perspective of the whole investment career and the final return, we will find that compound interest is the decisive factor, and the two most important elements of long-term compound interest are "sustainability" and "low risk". Therefore, the real winner must be the long-distance runner. If you want to win, you must build your own core competitiveness and investment system based on these two points.

Secondly, if you want to be a winner, is there any rule you can refer to? The answer, of course, is yes.

The first rule: keep learning. "Facing up to investment (correct investment concept), discovering value (company analysis methodology), and understanding the market (basic principles of stock premium and discount)" are the three main knowledge areas, which have been discussed in the "ways to advance the stock market: self-cultivation of a retail investor". This book will show how to flexibly use these knowledge points through specific questions. For those who are new to investment, I personally suggest using the two books together, "the way to advance the stock market: self-cultivation of a retail investor" as the theoretical foundation to establish a systematic framework, and this book is used as a supplement or application example to various common problems.

The second rule: take risks wisely. How to estimate and judge the probability and odds in practice, on the one hand, needs to be based on professional knowledge, on the other hand, it does depend on experience (so I say that investment is a profession that is more popular as you get older). This book collects a large number of real netizens' questions. Limited to space, although the answers cannot be comprehensive, the brief comments highlight the idea of grasping the main contradiction in each judgment. Of course, this level alone cannot achieve the link of "investment decision", and a large amount of data and the logical relationship between the main business elements need to be supplemented. It is the most critical step to correctly determine the nature of probability and odds. Of course, in addition, we should also learn to use the investment system to spread risks reasonably.

The third rule: keep rational. To be rational in prosperity is as necessary as adversity. Do not succumb to the emotions of the public and the market, and do not reverse in order to reverse.

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