The Youtube Formula --FOREWORD BY MR BEAST

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  FOREWORD Everyone should have a YouTube channel. Literally everyone, but especially brands. When I see brands that don’t have a presence on YouTube, I think they’re insane. It’s unfathomable that anyone isn’t capitalizing on the opportunity there. It’s the most coveted job in America, and with good reason. It is quite literally a gold mine. 每个人都应该有一个YouTube频道。每个人,尤其是品牌。当我看到那些在YouTube上没有建立起影响力的品牌时,我觉得他们疯了。令人费解的是,还会有人不好好利用youtube提供的机会。这是美国最令人垂涎的工作,并且充分的理由支撑。这简直就是一座金矿。 When I was a kid, I watched YouTube all the time. It was always my dream job. I didn’t want to be an astronaut or a doctor—I couldn’t envision a world where I wasn’t a YouTuber. I started my channel in 2012 and only got 40 subscribers my first year. Now I have one of the fastest growing channels in the world. I gained more than 15 million subscribers in 2019 alone with just over 4 billion video views. And it’s still growing every day. 当我还是个孩子的时候,我一直在看YouTube。这一直是我梦寐以求的工作。我不想成为一名宇航员或医生——我无法想象我的世界中没有YouTuber。我在2012年创办了我

From inductive innovation to deductive innovation

 From inductive innovation to deductive innovation



Of all the scientists, Einstein is the one I personally admire most. Before Einstein, most scientific research was based on induction. Scientists concluded theorems or laws from certain things through observation and repeated experiments. As the number of discovered theorems and laws increases, scientists find that these theorems and laws conform to some fundamental first principles.

However, Einstein used the axiomatic way of thinking to find some natural laws from the basic first principles through the logical derivation of the deductive method and then verified these findings by himself and other scientists.

To some extent, the development of things has something in common. Similar to the transformation of scientific research methods, the transformation of innovative methods is also taking place in the business field. Generally speaking, most enterprises use inductive logic in their innovation work. Entrepreneurs or managers summarize a certain innovation model based on their previous successful experience and then promote the development of the enterprise by extending this model to all business links or stores of the enterprise. Many bestsellers on entrepreneurship and innovation management in the market are basically this example.

From a broader and deeper analysis perspective, you will find that all innovation models summarized from experience will eventually conform to a certain first principle. Instead of continuously summing up experience for a long time, we might as well change a perspective, turn this inductive innovation into deductive innovation, and use the deductive method to directly locate a certain primary principle that has a root promoting effect on the development of enterprises, and then derive new innovation models from the primary principle. Finally, we can apply these models to practical work to guide innovation practice.

We believed in inductive innovation of "practice leads to true knowledge" in the past. Now we advocate deductive innovation that is logically correct and in fact must be correct. In a word, it is the first innovation based on the first principle. This innovation can cross-domain dependencies and be common in different fields.

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