The Youtube Formula --FOREWORD BY MR BEAST

Image
  FOREWORD Everyone should have a YouTube channel. Literally everyone, but especially brands. When I see brands that don’t have a presence on YouTube, I think they’re insane. It’s unfathomable that anyone isn’t capitalizing on the opportunity there. It’s the most coveted job in America, and with good reason. It is quite literally a gold mine. 每个人都应该有一个YouTube频道。每个人，尤其是品牌。当我看到那些在YouTube上没有建立起影响力的品牌时，我觉得他们疯了。令人费解的是，还会有人不好好利用youtube提供的机会。这是美国最令人垂涎的工作，并且充分的理由支撑。这简直就是一座金矿。 When I was a kid, I watched YouTube all the time. It was always my dream job. I didn’t want to be an astronaut or a doctor—I couldn’t envision a world where I wasn’t a YouTuber. I started my channel in 2012 and only got 40 subscribers my first year. Now I have one of the fastest growing channels in the world. I gained more than 15 million subscribers in 2019 alone with just over 4 billion video views. And it’s still growing every day. 当我还是个孩子的时候，我一直在看YouTube。这一直是我梦寐以求的工作。我不想成为一名宇航员或医生——我无法想象我的世界中没有YouTuber。我在2012年创办了我
Post a Comment

Breaking boundaries and innovation is to find hidden assumptions

 breaking boundaries and innovation is to find hidden assumptions



In the organization, we are easily influenced by the beliefs of the group, and even doubt and change our own views, so as to be consistent with others to seek the peace of mind. This is the "bandwagon effect". The difficulty of innovation is an implicit assumption, and one of the most important implicit assumptions is the "bandwagon effect". For us, only by recognizing this shackle can we have the opportunity to jump out of it.

Breaking boundaries and innovation is the most important thinking model in this book, and the difficulty of breaking boundaries and innovation is to find hidden assumptions. Among all the implied assumptions, I think the most important one is the "bandwagon effect". It means that individuals are influenced by others, will doubt and change their views, and keep in line with others to seek the peace of mind.

In fact, the implicit assumption of most of our decisions and things is that people around us think so, which is the herd effect hidden in our hearts, and it is often expressed as group beliefs in organizations. In this chapter, we will focus on what the herd effect is and what it means for organizations (groups).

Comments

Post a Comment

Top Posts/Right Now

About sales distribution channels

 About sales distribution channels Generally speaking, the higher the added value, the more complex the pre-sales and after-sales work, and the customers must continue to re-educate and explore the business, direct selling is the most appropriate. Although the initial stage is slow, the critical factor for the success of this business is to establish a strong influence on customers. In short, it is to "brainwash" customers. This complex and high-tech work channel is difficult to replace. And in the long term, the success or failure of this business does not depend on who achieved the scale effect through the channel first but on continuous innovation and the differentiation of value demands. Therefore, the temporary slowdown does not affect the long-term competitiveness of enterprises. On the contrary, this work is left to the distributor channel. The longer the time, the greater the hidden interest and the smaller the benefit. However, for businesses with low added value, a
Read more

Look ahead to the future and live in the present

Image
 Look ahead to the future and live in the present In short, what investors need to do is to "look ahead to the future and live in the present" -- not only strive to see the trajectory of future development, but also endure loneliness and calm down, and not pay for expensive tickets in advance for a wonderful future that is just a possibility. The fundamental analysis of enterprises must spread to three perspectives simultaneously, namely "the essence of market, the essence of the business, and the essence of investment". It will bring potential risks to investment analysis to only advocate any one of them and ignore the others. Understand the long-term development trend and final pattern of the industry from the essence of the market "supply and demand", and understand the fundamental decisive factors of the industry and the ability to produce differentiated competitive advantages from the essence of the business "competition", Then from the esse
Read more

Music can promote romance and help soldiers move forward in unison

 Music can promote romance and help soldiers move forward in unison In all known cultures, it is common to improve the quality of life by organizing sound into a pleasant order. One of the oldest and perhaps most popular music uses is to help listeners focus on specific patterns and cultivate the desired emotions. Therefore, there are dance music, wedding music, funeral music, and special music for religious and patriotic occasions; Music can promote romance and help soldiers move forward in unison.
Read more