The Youtube Formula --FOREWORD BY MR BEAST

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  FOREWORD Everyone should have a YouTube channel. Literally everyone, but especially brands. When I see brands that don’t have a presence on YouTube, I think they’re insane. It’s unfathomable that anyone isn’t capitalizing on the opportunity there. It’s the most coveted job in America, and with good reason. It is quite literally a gold mine. 每个人都应该有一个YouTube频道。每个人，尤其是品牌。当我看到那些在YouTube上没有建立起影响力的品牌时，我觉得他们疯了。令人费解的是，还会有人不好好利用youtube提供的机会。这是美国最令人垂涎的工作，并且充分的理由支撑。这简直就是一座金矿。 When I was a kid, I watched YouTube all the time. It was always my dream job. I didn’t want to be an astronaut or a doctor—I couldn’t envision a world where I wasn’t a YouTuber. I started my channel in 2012 and only got 40 subscribers my first year. Now I have one of the fastest growing channels in the world. I gained more than 15 million subscribers in 2019 alone with just over 4 billion video views. And it’s still growing every day. 当我还是个孩子的时候，我一直在看YouTube。这一直是我梦寐以求的工作。我不想成为一名宇航员或医生——我无法想象我的世界中没有YouTuber。我在2012年创办了我
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What is the First Principles Thinking

First Principles Thinking

 Induction is to deduce conclusions through practice and extend the continuous experience to all time and space. However, not everything has continuity, and the inherent thinking will lead you into the "fallacy of induction". To break the cognitive boundary and realize the innovation of the second curve, you need a new mode of thinking - the deductive method. However, the deductive method must have a cornerstone, a meta starting point that comes from outside the system and can be logically self-consistent. This meta starting point can be called either the first premise, logical singularity, or the first principle.

Before specifically explaining the first principle, we need to understand the two basic logical methods commonly used in human daily life: one is induction; The other is the deductive method.

Induction is the most basic and common form of "wisdom" used by human beings. It is a thinking pattern built into human genes. People will generalize abstract knowledge from concrete experience. In daily life, we usually call this rule "experience".

The deductive method is also a kind of thinking habit that we should be very familiar with. According to Professor Wu of Tsinghua University, the deductive method is one of the main ways of rational thinking. It is a kind of strange thinking. In short, it is a kind of knowledge that logic proves itself. As long as we have a meta starting point, people can deduce the future step by step.

Induction and deduction are the two main ways of human thinking. Only by understanding these two ways of thinking can we enter the context of the first principle and know what fields the first principle can play a role in.

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