The Youtube Formula --FOREWORD BY MR BEAST

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  FOREWORD Everyone should have a YouTube channel. Literally everyone, but especially brands. When I see brands that don’t have a presence on YouTube, I think they’re insane. It’s unfathomable that anyone isn’t capitalizing on the opportunity there. It’s the most coveted job in America, and with good reason. It is quite literally a gold mine. 每个人都应该有一个YouTube频道。每个人，尤其是品牌。当我看到那些在YouTube上没有建立起影响力的品牌时，我觉得他们疯了。令人费解的是，还会有人不好好利用youtube提供的机会。这是美国最令人垂涎的工作，并且充分的理由支撑。这简直就是一座金矿。 When I was a kid, I watched YouTube all the time. It was always my dream job. I didn’t want to be an astronaut or a doctor—I couldn’t envision a world where I wasn’t a YouTuber. I started my channel in 2012 and only got 40 subscribers my first year. Now I have one of the fastest growing channels in the world. I gained more than 15 million subscribers in 2019 alone with just over 4 billion video views. And it’s still growing every day. 当我还是个孩子的时候，我一直在看YouTube。这一直是我梦寐以求的工作。我不想成为一名宇航员或医生——我无法想象我的世界中没有YouTuber。我在2012年创办了我
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The power of insensitivity in investments

The power of insensitivity in investments

In the field of investment, it is good to be flexible and sharp, but it is not only flexible and sharp. The most important ability to survive in the stock market is to be able to "sleep at night" and not be shaken by market fluctuations.


Generally speaking, most people are too sensitive and diligent about investment, and fund managers maybe even worse. They adjust their portfolios within hours, continuously monitor their portfolios, and often change their stocks quickly with surprising frequency to respond quickly to the prices set by the market at every moment. Their costs are so high that they consume any increased benefits. They are completely restrained by the volatile stock price. They buy because of optimism and sell because of pessimism. If they lose 5%, they may go away immediately. Therefore, winning is a great joy, losing is a great sorrow, and you can't sleep every night.

Peter Lynch is one of my most respected investors. He once served as Magellan Fund Manager of fidelity for 13 years. During this period, he created an excellent performance of 29% annual return on investment. Peter Lynch is known for his diligence and dedication. At that time, he traveled around, studied, and traded 15000 stocks before and after. Visit a listed company every day or two, more than 400 a year. Lynch always feels "very tired and stressed" at work, and doesn't even meet his family often. At the age of 46, he retired with white hair and an old face. He took only two long holidays before retirement. It is obvious that in the marathon of investment, especially in the fierce fund management industry, diligence like Lynch is doomed to be difficult to persist for a long time.

What's more, some famous investors, such as Jesse Livermore, who used his speculative methods to achieve great success, but finally failed in the same way and committed suicide because of poverty.

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