The Youtube Formula --FOREWORD BY MR BEAST

  FOREWORD Everyone should have a YouTube channel. Literally everyone, but especially brands. When I see brands that don’t have a presence on YouTube, I think they’re insane. It’s unfathomable that anyone isn’t capitalizing on the opportunity there. It’s the most coveted job in America, and with good reason. It is quite literally a gold mine. 每个人都应该有一个YouTube频道。每个人,尤其是品牌。当我看到那些在YouTube上没有建立起影响力的品牌时,我觉得他们疯了。令人费解的是,还会有人不好好利用youtube提供的机会。这是美国最令人垂涎的工作,并且充分的理由支撑。这简直就是一座金矿。 When I was a kid, I watched YouTube all the time. It was always my dream job. I didn’t want to be an astronaut or a doctor—I couldn’t envision a world where I wasn’t a YouTuber. I started my channel in 2012 and only got 40 subscribers my first year. Now I have one of the fastest growing channels in the world. I gained more than 15 million subscribers in 2019 alone with just over 4 billion video views. And it’s still growing every day. 当我还是个孩子的时候,我一直在看YouTube。这一直是我梦寐以求的工作。我不想成为一名宇航员或医生——我无法想象我的世界中没有YouTuber。我在2012年创办了我

Spatial induction and temporal induction

 Spatial induction and temporal induction

Before explaining the "misunderstanding of induction", we first need to fully understand the specific connotation of this thinking mode. Usually, when people use induction, they often set a certain reference first. From the inertia of human thinking, this reference is often space or time.

The so-called spatial induction, in short, means that people will acquiesce to the effective law in one space, and it is also effective in other spaces or even all spaces. Just like an entrepreneur who succeeds in a certain regional market, he will take it for granted that he can succeed in other markets. We can use a more popular example to illustrate.

If all the swans people see in Europe are white, all the swans they see in Africa are white, and all the swans they see in Asia are white, people will naturally default that swans all over the world are white.

As the name suggests, temporal induction means that some rules that were established in the past are also valid in the present and even in the future. Just like in our cognition, the sun always rises from the East, so the sun will continue to rise from the East in the future.

Induction is a way of thinking that extends the laws within a certain space-time boundary to all time and space. For thousands of years, people in both the East and the West have adopted this way of thinking by default. We can even say that 99% of human daily knowledge and experience are based on induction.

In fact, there are many examples of applying induction in the operation of enterprises, especially in start-ups. Why are entrepreneurs best at using induction? For example, all start-ups inevitably have to make business plans in the financing stage. In all business plans, there must be an upward curve, whether it is the growth of users, revenue, or profits. Behind this upward curve, there is actually something that entrepreneurs want investors to perceive. If startups can maintain sustained growth in the current space and time, they will also achieve more brilliant performance in the broader market in the future. The way of thinking behind this is actually induction.


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