The Youtube Formula --FOREWORD BY MR BEAST

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  FOREWORD Everyone should have a YouTube channel. Literally everyone, but especially brands. When I see brands that don’t have a presence on YouTube, I think they’re insane. It’s unfathomable that anyone isn’t capitalizing on the opportunity there. It’s the most coveted job in America, and with good reason. It is quite literally a gold mine. 每个人都应该有一个YouTube频道。每个人，尤其是品牌。当我看到那些在YouTube上没有建立起影响力的品牌时，我觉得他们疯了。令人费解的是，还会有人不好好利用youtube提供的机会。这是美国最令人垂涎的工作，并且充分的理由支撑。这简直就是一座金矿。 When I was a kid, I watched YouTube all the time. It was always my dream job. I didn’t want to be an astronaut or a doctor—I couldn’t envision a world where I wasn’t a YouTuber. I started my channel in 2012 and only got 40 subscribers my first year. Now I have one of the fastest growing channels in the world. I gained more than 15 million subscribers in 2019 alone with just over 4 billion video views. And it’s still growing every day. 当我还是个孩子的时候，我一直在看YouTube。这一直是我梦寐以求的工作。我不想成为一名宇航员或医生——我无法想象我的世界中没有YouTuber。我在2012年创办了我
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In investment, there is a strategy called "do nothing"

 There is a strategy called "do nothing"

We are always looking for cheap investments that are both in line with our preferences and understandable, but the deep value will only appear when the market falls or extreme events occur. When there are no attractive investment opportunities, cash should be king. According to Seth Karaman, holding cash is a safe way to do nothing until attractive investment opportunities emerge. It provides a very limited but positive rate of return, complete security of principal, and completely immediate liquidity. In the absence of better investment options, cash with small positive returns and little risk is not a very bad investment object. The reason for this approach is not because investors made a top-down asset allocation decision and decided to hold cash, but based on the result of looking for cheap investment from bottom to top.

However, holding cash is easier said than done. Knowing that you should hold cash without better investment opportunities is one thing, but actually putting this idea into practice is another. When others make a lot of money because of speculation, it is difficult for ordinary people to be indifferent. Seth Karaman found that what drives speculation is not the temptation of speculation, but the desire to do something.

Doing nothing is also a strategy: doing nothing means looking for potential investments and excluding those that do not meet the criteria. The difficulty is that doing nothing seems like having nothing to do, which makes people feel uncomfortable, inaction, imagination, and passion, and may lag behind the market for some time.

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