The Youtube Formula --FOREWORD BY MR BEAST

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  FOREWORD Everyone should have a YouTube channel. Literally everyone, but especially brands. When I see brands that don’t have a presence on YouTube, I think they’re insane. It’s unfathomable that anyone isn’t capitalizing on the opportunity there. It’s the most coveted job in America, and with good reason. It is quite literally a gold mine. 每个人都应该有一个YouTube频道。每个人，尤其是品牌。当我看到那些在YouTube上没有建立起影响力的品牌时，我觉得他们疯了。令人费解的是，还会有人不好好利用youtube提供的机会。这是美国最令人垂涎的工作，并且充分的理由支撑。这简直就是一座金矿。 When I was a kid, I watched YouTube all the time. It was always my dream job. I didn’t want to be an astronaut or a doctor—I couldn’t envision a world where I wasn’t a YouTuber. I started my channel in 2012 and only got 40 subscribers my first year. Now I have one of the fastest growing channels in the world. I gained more than 15 million subscribers in 2019 alone with just over 4 billion video views. And it’s still growing every day. 当我还是个孩子的时候，我一直在看YouTube。这一直是我梦寐以求的工作。我不想成为一名宇航员或医生——我无法想象我的世界中没有YouTuber。我在2012年创办了我
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Communication is an infinite game

Communication is an infinite game 



The difference between the so-called "Finite and Infinite Games" is that finite games have boundaries, ceilings, losers, and winners. They aim to win on one side, such as: playing cards, playing chess, and waging war. The infinite game has no boundary, no ceiling, no opposition, and aims at sustainability, such as culture, religion, and life itself.

Many people see the strong and active party and the weak and passive party in communication and believe that communication is a finite game for one party to "get" the other party. No, communication is an infinite game. Specific communication matters may end, but communication experts can make the relationship between the two sides continue to develop.

Allow me to emphasize again that communication is an infinite game. This is a very useful rule, but unfortunately, most people don't know it or don't believe it. And I suggest you choose the letter first and then follow this rule to communicate. You will find that heaven and earth broaden themselves.

If I'm a salesperson today, selling products to a customer, and the customer turns me down ruthlessly and irreparably. This is obviously a failed promotion. But referring to the view that "communication is an infinite game" if I can say after being rejected: "OK, you don't need it, I won't bother you anymore. But I'm sorry, I want to take up one minute of your time and ask you a sincere question. Why are you dissatisfied with our products and services? You put forward requirements for me and I'll improve myself in the future." Well, I still completed a successful communication with the customer. This time, our relationship has changed from "salesperson and customer" to "consultant and helper". Although my promotion ended, our new interactive relationship was established.

You see, communication is not using beautiful words, but building trust.

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