The Youtube Formula --FOREWORD BY MR BEAST

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  FOREWORD Everyone should have a YouTube channel. Literally everyone, but especially brands. When I see brands that don’t have a presence on YouTube, I think they’re insane. It’s unfathomable that anyone isn’t capitalizing on the opportunity there. It’s the most coveted job in America, and with good reason. It is quite literally a gold mine. 每个人都应该有一个YouTube频道。每个人，尤其是品牌。当我看到那些在YouTube上没有建立起影响力的品牌时，我觉得他们疯了。令人费解的是，还会有人不好好利用youtube提供的机会。这是美国最令人垂涎的工作，并且充分的理由支撑。这简直就是一座金矿。 When I was a kid, I watched YouTube all the time. It was always my dream job. I didn’t want to be an astronaut or a doctor—I couldn’t envision a world where I wasn’t a YouTuber. I started my channel in 2012 and only got 40 subscribers my first year. Now I have one of the fastest growing channels in the world. I gained more than 15 million subscribers in 2019 alone with just over 4 billion video views. And it’s still growing every day. 当我还是个孩子的时候，我一直在看YouTube。这一直是我梦寐以求的工作。我不想成为一名宇航员或医生——我无法想象我的世界中没有YouTuber。我在2012年创办了我
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为什么建议选择像屠夫一样的医生看病？

 为什么建议选择像屠夫一样的医生看病？



塔勒布在他的书《非对称风险》中写提出了一个非常有趣的假设，就是假如你需要一位外科医生给你做手术，假设两位候选人在同一家医院的同一个科室，而且排名也旗鼓相当。

作者这样写到：

第一位医生外表干练，带着一副银丝边框严禁，体型匀称，身材保持得很好，双手十分精致，谈吐不俗且举止优雅，一头银发梳得整整齐齐，你如果是导演，就肯定会选他担任电影里面外科医生的角色，他办公室的显眼位置上摆放着毕业文凭，显示出他本科和医学院都出自常春藤学校。

第二位医生看起来像一个屠夫，身材肥胖，有一双大手，谈吐粗俗，外表邋里邋遢，衬衫松松垮垮得露在皮带外面，无论哪个有名的东海岸裁缝，都无法把他的衬衫领口弄服帖，他用浓重的纽约口音旁若无人地讲话，嘴里还镶着一颗金牙。办公室墙上并没有挂任何文凭，暗示了他的教育背景可能没什么值得炫耀的：他可能读的是一所本地大学。他适合扮演电影里年轻国会议员身边快退休的胖保镖，或者新泽西一家咖啡餐厅的厨师。

作者表示，如果让他来选，他会克服以貌取人的倾向，立即选择那个长得像屠夫给我主刀。因为，如果一个人看起来不像是干这一行的，却又在这一行干了很长一段时间，这说明他需要比别人克服更多的困难，这种困难来自病人以貌取人的天然倾向带给他的不信任感，他一定是用卓越的医术成功扭转了别人对他不利的第一印象，否则他早就被淘汰了，根本干不了这么久。时间和现实联手帮我们过滤掉了那些能力不足的人，而时间和现实并不在乎长相！

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