The Youtube Formula --FOREWORD BY MR BEAST

  FOREWORD Everyone should have a YouTube channel. Literally everyone, but especially brands. When I see brands that don’t have a presence on YouTube, I think they’re insane. It’s unfathomable that anyone isn’t capitalizing on the opportunity there. It’s the most coveted job in America, and with good reason. It is quite literally a gold mine. 每个人都应该有一个YouTube频道。每个人,尤其是品牌。当我看到那些在YouTube上没有建立起影响力的品牌时,我觉得他们疯了。令人费解的是,还会有人不好好利用youtube提供的机会。这是美国最令人垂涎的工作,并且充分的理由支撑。这简直就是一座金矿。 When I was a kid, I watched YouTube all the time. It was always my dream job. I didn’t want to be an astronaut or a doctor—I couldn’t envision a world where I wasn’t a YouTuber. I started my channel in 2012 and only got 40 subscribers my first year. Now I have one of the fastest growing channels in the world. I gained more than 15 million subscribers in 2019 alone with just over 4 billion video views. And it’s still growing every day. 当我还是个孩子的时候,我一直在看YouTube。这一直是我梦寐以求的工作。我不想成为一名宇航员或医生——我无法想象我的世界中没有YouTuber。我在2012年创办了我

Behind every resistance emotion, there are unmet needs

 Behind every resistance emotion, there are unmet needs

Please remember this point first: behind every resistance emotion, there are unmet needs. It comes from Marshall Rosenberg, the author of Nonviolent Communication. For example, every family may have an old man who likes to hoard things and has to buy food that is about to expire. Obviously, it's not a shortage at home. they still have to pick up a kilogram of free eggs against a strong wind of force 8. I can't convince anyone.

At this time, we must first know what the essence of the problem is. The reason why the old man refused to give up the plan was that it reflected his value - he was saving money for his family by picking up free eggs against the force 8 wind in winter. Therefore, if we want to persuade him, we must not tell him that this kilogram of eggs is not worth receiving. In this way, it is a complete denial of his value, and he must not stand it. What we need to do is to provide him with a better alternative and help him realize his self-worth.

Our family also has such an old man, my grandfather. We couldn't stop it before. Later, my mother came up with an idea and successfully persuaded him. She said to my grandfather, "you see your granddaughter is so busy every day that she doesn't have time to understand the situation at home and abroad. But what they do is education. How can they not understand national affairs? Why don't you do her a favor and cut out the valuable parts of the people's daily and Economic Daily every day so that she can quickly understand the recent policies?"

Is that enough? My grandfather immediately began to read books and newspapers seriously. He didn't go anywhere every day. He helped me cut newspapers at home. He no longer received that kilogram of egg, because he no longer needed it to prove his value. My mother replaced the old plan on which he built his sense of existence with a new plan.


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